Sanjay Bathija after graduating as Bachelor of Science in Physics & Electronic Instrumentation started his career with his family owned business house having diverse divisions from exports, imports, microfilming, construction & real estate development to manufacturing.
Solely responsible for setting up Micrographics India ,in 1984, involved in the business of microfilming & record management systems catering to large institutions like banks, insurance companies & libraries. Was solely responsible (at that time) in procuring the largest single order in India for Microfilming record management systems from Citibank India, displacing Kodak (the then market leader) to become the market leader in Microfilming & record management systems in India.
In 1990 joined another family concern, a 100% Export Oriented Unit (EOU), involved in specialized coatings on faucets & bathroom fittings. To hone his skills on the manufacturing & production of these specialized coatings he underwent training in Belgium for a period of 8 months with a reputed company involved in this line of activity.
Sensing a growing surge in demand for luxury bathware in India, Sanjay visited many trade fairs in Europe & tied up with reputed luxury brands of bathware manufacturers as their sole selling agent for India. In those days, since imports of sanitary fixtures was not allowed by the government, these fittings were imported in semi knock down condition & an assembling & testing plant was set up in Bangalore to facilitate this trade.
In a sense, whether microfilming or luxury bathware Sanjay has always been able to identify new trends, understand customer needs & satisfy their demands. His ability to feel the pulse of the Indian market gives him the required edge in the field of brand management & marketing.
Email: sanjay@goldfin.com Website: www.goldfin.com
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